Report: Major results in from FRONT 2018
The first edition of FRONT International: Cleveland Triennial for Contemporary Art generated over $31 million in economic impact in Northeast Ohio according to results of the region-wide summer-long event released today.
CLEVELAND, Dec. 17, 2018 – Northeast Ohio gained $31 million in economic impact during the inaugural FRONT International: Cleveland Triennial for Contemporary Art, whose exhibition sites saw 227,000 visits.
FRONT Triennial was held July 14-Sept. 18. Numerous sites across Northeast Ohio hosted art exhibitions throughout that period, garnering sales of $115 million and generating more than $8 million in state and local taxes, according to the impact study by Cleveland State University’s Center for Economic Development.
Those exhibition sites were also buoyed by a 20 percent increase in activity compared to 2017, with visitors coming from over 25 countries in the Americas, Europe and Asia.
“One of the primary objectives of FRONT is to bring new economic activity to
Northeast Ohio through cultural tourism,” said Fred Bidwell, executive director of FRONT. “We were very pleased to see that 34 percent of visitors to FRONT exhibitions came from outside of Northeast Ohio, and during our opening week, over 50 percent were from out of town.”
The CSU study indicates the outsized impact of the area’s arts and culture institutions on the area economy.
“We know that when people come to Cleveland, they are impressed by the city, its institutions and attractions, and its terrific visitor amenities,” said David Gilbert, president and CEO of Destination Cleveland. “We are proud to support events like FRONT that present the region at its best, and we know that many of this year’s visitors will want to come back in 2021.”
Strength in the Arts
Bidwell attributes much of FRONT’s success to the strength of its artistic program, which was directed by renowned artist and curator Michelle Grabner and included work by over 114 artists from around the world.
FRONT mounted an extensive schedule of education and community engagement programming in the year leading up to the exhibition. FRONT and its partners originated over 290 programs and events from October 2017 through September 2018, including films, lectures, conversations, performances and tours. Community engagement events alone had an estimated 10,000 attendees.
“Beyond the positive economic impact FRONT is bringing to Cleveland, it has garnered well-deserved recognition for the region’s exceptional arts and cultural resources,” said Barbara R. Snyder, president of Case Western Reserve University, “It was a great pleasure to serve as a participating partner in FRONT and to see how the combined contributions of its partners brought new appreciation of both the quality of our institutions and the city as a cultural and intellectual hub.”
Props to Partners
FRONT would not have been so successful in its first year without the help of participating partners, community partners, grassroots organizations, individuals, foundations, government entities and corporations. Among those is PNC, which provided funding to repurpose two historic buildings in the Glenville neighborhood to create the PNC Glenville Arts Campus. The campus housed numerous FRONT events, such as talks with artists.
“Initiatives such as FRONT are very much in line with our commitment to engage, support and connect neighborhoods and local residents through the arts,” said Paul Clark, PNC regional president for Cleveland. “We see FRONT as an opportunity to improve the quality of life through creativity and innovation in Cleveland and across the region.”
FRONT Exhibition Company is already in the process of planning the next edition of the Triennial, which will open in July of 2021.
“We are pleased that the grand collaboration between Northeast Ohio’s extraordinary arts and culture institutions will continue,” said Bill Griswold, director of the Cleveland Museum of Art. “We fully expect that the FRONT Triennial has the potential to become a lasting arts institution for the region that increases in equity and impact over time, further enhancing the prosperity and reputation of the participating institutions and the region as a whole.”
The Cleveland Museum of Art was among a group of presenting partners that included the Akron Art Museum, Allen Memorial Art Museum at Oberlin College, Case Western Reserve University, Cleveland Institute of Art, Cleveland Museum of Art, Museum of Contemporary Art Cleveland, SPACES Gallery and Transformer Station.
Notable Quotes from FRONT press coverage:
“The next Venice? Cleveland steps up…the world’s next hotbed for contemporary art.” – The Wall Street Journal
“…an Artistic Scavenger Hunt with Civic Pride.” – The New York Times
“…a global exhibition in the making.” – The Cleveland Plain Dealer
“With the debut of FRONT, this Rust Belt city shines anew.” – Architectural Digest
“…a monumental collaboration….” – Cultured
“…a first-of-its-kind art exhibition….” – Austin Monthly
“There’s something for everyone….” – WKYC
“Wildly Ambitious” – artnet News
“A dialogue that contains all voices.” – Smithsonian Magazine
“Fascinating” – ARTnews
“…a complex undertaking….” – The Architect’s Newspaper
“…immensely important….” – Art in America