Artistic Team Spotlight: Tereza Ruller

Apr. 27, 2020

Tereza Ruller is an Amsterdam-based independent designer and co-founder of The Rodina, a graphic design studio. She experiments with multimedia art strategies in the field of graphic design and investigates theoretical frameworks around bodies, labor, surface, and action. Ruller coined the term performative design. Her studio invents ways in which experience, knowledge, and relations are produced and preserved. 

The Rodina works primarily with cultural clients such as Harvard Graduate School of Design (USA), Sonic Acts Foundation (NL), and Hyundai Card Library Soul (KR). Ruller is an educator at Design Academy Eindhoven. She exhibits and lectures internationally, including at CalArts (USA), Cooper Union (USA), and ZHDK (CH).

Tereza is a member of the Artistic Team and working with The Rodina to develop FRONT 2022’s graphic identity.

Learn more about FRONT 2022’s expanded Artistic Team.

The Rodina (Tereza and Vit Ruller) is a post-critical design studio with an experimental practice. Both in commissioned work and in autonomous projects, they activate and re-imagine a dazzling range of layered meanings across, below, and beyond the surface of design. In their work, Tereza and Vit often explore the spatial and interactive possibilities of virtual environments as a space for new thoughts and aesthetics that come forward from between culture and technology. The studio specializes in video, user experience, installations, and visual identities. This cross-media approach allows examining communications as thousands of small interactions which leads to actions.

Explore more from The Rodina here.

2019 School Of Speculation Londo Design Museum performative Design Map Of Scattered Society Activation
The Rodina, The Map Of Scattered Society, School Of Speculation, Design Museum London, 2019.
The Rodina cofounders Vit Ruller Tereza Ruller portrait
The Rodina cofounders Vit Ruller and Tereza Ruller, Amsterdam, 2019.
Therodina typojanchi seoul Mass Makeup Freckles heads
The Rodina, Mass Makeup: Freckles, Typojanchi, Seoul, 2017.
The Rodina, Sonic Acts Academy, Catalogue front & back, 2018.
The Rodina, Sonic Acts Academy, Catalogue front & back, 2018.
2018 The Rodina PLAYBOUR Roleplay Reality07 04
The Rodina, Playbour: Roleplay Reality, video-game still, Liverpool, 2018.
2018 The Rodina AIGA colourmind QUIZ psychedelicissue
The Rodina, AIGA Eye on Design, 'What color is your mind?' Quiz, Psychedelic issue, 2018.
2019therodina Accidental Geopoetics at Sonic Acts Hereafter
The Rodina, Accidental Geopoetics, Stedelijk Museum Amsterdam, Sonic Acts HEREAFTER, 2019.
2019 The Rodina Sonic Acts HEREAFTER animation still
The Rodina, Sonic Acts HEREAFTER, animation still, 2019.
The Rodina Slow Signal Carbon Performs Silicon2
The Rodina, Slow Signal: Carbon Performs Silicon, NEST, 2019.
Tereza Ruller officialportrait
Tereza Ruller